For my bachelor’s thesis in 2019, I focused on the current challenges facing Rialto Market (Venice). Through local news research and daily observation on site, I identified a period of decline and proposed a new vision for the area: a Venetian food and culture district centred around Rialto.
The project began with the design of a visual identity aimed at promoting, highlighting, and clearly defining the district. Building on proposals from local civic associations, I also integrated the concept of a “Museum of the City” to strengthen the cultural dimension of the area. Finally, with an emphasis on job creation and a more diverse audience, I developed a programme of cultural events and activities, alongside a curated selection of street food stands.
A few weeks after my thesis defence, I was contacted by the Rialto Novo Committee, who expressed interest in the project.
